Scaled a purchase-driven e-commerce account while maintaining profitability under aggressive spend increases.
Total revenue generated: Rp22.2B+
Average ROAS maintained: ~3.75x
Purchases scaled from 15,026 → 35,247
Cost per purchase reduced by ~32%
Scaling didn’t break efficiency. The system absorbed spend without margin collapse.
Turned an underperforming ad account into a scalable revenue engine within the first growth cycle.
ROAS improved from 2.12x → 5.21x
Revenue growth exceeded +290%
Ad spend increased only ~59%
Hook Rate increased by +10.36%
CPM reduced by ~45%, improving traffic efficiency
Efficiency gains came from creative restructuring and funnel clarity — not spend cuts.
Validated demand fast and achieved high ROAS early without relying on long learning cycles.
Achieved 12.28x ROAS by the second month
Average monthly return: Rp22.2B+ over 13 months
Purchases scaled from 35,247 → 79,964
Hook Rate increased by +6.97%
Revenue growth outpaced spend growth (~110% vs ~130% spend)
Early signal validation allowed confident scaling without overexposure.